About Us
Our journey started from a humble three-man importing operation in 2024, driven by a clear mission—to deliver high-quality rice to households, retailers, and food service partners. Through our commitment to excellence, transparency, and customer satisfaction, Golden Kirin has grown into a 40-member team and a trusted name in Singapore’s rice distribution industry.
Mission
Our mission is to bring the finest quality rice from our farmers to your family with care. We strive to be a trusted and dependable provider, guided by integrity, inspired by innovation, and committed to sustainability in every step we take
Vision
To be a leading rice brand admired for our quality, integrity, and innovation—nourishing families, empowering farmers, and contributing to a more sustainable and thriving future for communities worldwide.
Goals
Excellence in Quality
To consistently deliver premium rice products by upholding strict quality standards—from responsible sourcing to final delivery.
Strengthening Supply Partnerships
To build long-term, trusted relationships with farmers, suppliers, and distributors, ensuring a seamless and reliable supply chain.
Commitment to Sustainability
To expand sustainable farming collaborations, reduce environmental impact, and champion agricultural practices that support a healthier planet.
Customer-Centric Growth
To anticipate and meet the evolving needs of our customers through dependable service, competitive pricing, and personalised support.
Innovation for Progress
To invest in new technologies, smarter processes, and product development that enhance efficiency, freshness, and overall customer experience.
Community Well-being
To contribute to the nutritional and economic well-being of the communities we serve by offering wholesome products and supporting local development initiatives.
Values
Professionalism
We foster strong, reliable partnerships and uphold professionalism across every link of our supply chain, ensuring excellence and satisfaction from farm to delivery.
Sustainability Focus
We champion sustainable farming practices, reduce waste, and deliver nutritious yields that contribute to healthier communities and a healthier planet
Innovation
We continuously pursue innovation, enhancing our processes and products to achieve excellence in every step of our journey
Customer First
We put our customers at the heart of everything we do, offering premium products through dependable sourcing, competitive pricing, and an unwavering commitment to continuous improvement.
Supply Responsibility
We take pride in responsible sourcing and trustworthy distribution, ensuring quality and consistency at every stage of the supply process.
Testimonials
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